1. Knowledge as the Basis for Conscious Action
We think that the basis for acting consciously in this world is knowledge. For us, the creation of smarter, more environmentally conscious and technically effective products is totally linked to knowledge and responsibility about everything you do.

2. Design Orientation, Innovation, Experimentation, and Constant Improvement
We believe that the task of creation is something that requires a lot of effort, study, and work. Without this, the innovation process, which is fundamental to any business, does not occur. Just as it also does not occur if there is no experimentation. Only with the practice of experimentation and its constant improvement can we develop a strong culture of innovation.

3. Transparency, Openness and Respect
The basis of human relationships must be the truth. We believe that the cultivation of positive and lasting relationships with customers, suppliers, partners and vendors is founded on mutual trust and respect.

4. Harmony as a Way and Goal for Product Creation
We are dedicated to creating products that are harmonious on all levels: aesthetic, productive, economic, and environmental. For us, the path of creation must be guided by harmony. Harmonizing pragmatism and utopia, risk and prudence, beauty and technique, technology and tradition